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OLD WORKFLOW

WITHIN THE VIRTUAL PRODUCTION BOOM OF THE 2020-2022, A WORKFLOW BASED ON A BUSINESS MODEL WAS STABLISHED AS DEFAULT, WHERE VIRTUAL PRODUCTION SERVICES WERE MAINLY LED BY TECHNOLOGICAL PROVIDERS,. DESPITE THE CONCERNS OF REAL-TIME ARTISTS ABOUT THE UNSUSTAINABILITY OF THAT MODEL, THE METHOD WAS ADOPTED BY ALL PRODUCTION COMPANIES LEADING TO THE UNFORTUNATE BUT EXPECTED MASS DISSATISFACTION OF DIRECTORS AND PRODUCERS THAT TOOK THEM AWAY FROM RELYING ON VIRTUAL PRODUCTION SERVICES ANYMORE THUS ENDING IN THE WORLD’S MASSIVE VOLUME SHUT DOWN STARTING IN THE BEGINNINGS OF 2023 (LONG BEFORE THE STRIKES)

OLD WORKFLOW / CONSEQUENCES

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CONTENT ON THE WALL LOOKING LIKE A VIDEOGAME, HAVING TO REPLACE THE WALL ON POST PRODUCTION WHEN FINALIZING ON THE WALL WAS BID

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ICVFX BEING EXTREMELY EXPENSIVE IN RELATION TO THE “TOOL THAT CUT DOWNS COSTS” THAT IT WAS PROMISED

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SHOOTING DAYS ON THE VOLUME BEING TOO CHAOTIC, MAKING HODS POWERLESS TO RESOLVE THE PROBLEMATICS ON SET OR TO FIND WHAT THEY ARE LOOKING FOR

THE ISSUE IS NOT VIRTUAL PRODUCTION, BUT HOW VIRTUAL PRODUCTION IS MANAGED

VAD

Under VIRTUAL ART DIRECTOR

Creative choices under Director, VFX supervisor, DOP and Production Designer

No on-set experience

Generally previs or game industry background

CONTENT GAP

Unreal Engine Content Creation

Kitbashing of market places assets or scans

CREATIVE ONLY / PRE-PRODUCTION

ON-SET

Under VIRTUAL PRODUCTION SUPERVISOR

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Limited VFX and CGI Experience

Not enough freedom to make changes

Unreal knowledge limited to wall operation

TECHNICAL ONLY / PRINCIPAL PHOTOGRAPHY

NO INTEGRATED WORK - CONTENT JUST GETS PASSED ON

DUE TO THE NATURE OF THE TECHNICAL BUSINESS MODEL, CONTENT BECAME A NEED OF LESSER IMPORTANCE FOR WHICH ANOTHER FIRM WAS HIRED TO DEVELOP IT. THE RESULT IS A CONTENT CREATION WORKFLOW DEAD IN BETWEEN. CONTENT WORKFLOW IS HALTED MIDWAYS BEFORE GOING INTO THE LED STAGE, WHEN CONTENT SHOULD GET FINALIZED ON CAMERA ON THE DAY OF SHOOTING. EVEN WHEN AN ARTIST IS BROUGHT ON SET SHE/HE DOESN’T HAVE THE PERMISSION TO DECIDE WHAT IS BEST FOR THE CONTENT DUE TO ROLES HIERARCHY AND/OR DUE TO THE FACT HIS/HER KNOWLEDGE LACKS ON-SET EXPERIENCE. EVEN IN VFX HOUSES WHERE THEY COVER BOTH VAD AND ON-SET, THEY STILL MISS AN INTEGRATED WORKFLOW AS THERE IS NO VIRTUAL PRODUCTION SUPERVISOR NOR TEAM THAT CAN GUARANTEE A MORE ORGANIC WORKFLOW. THE CONTENT IS NEVER DONE  PROPERLY TO BE USABLE AS FINAL PIXEL AND THE ONES RECEIVING IT (THE TECHNICAL TEAM ON-SET) HAVE NO BACKGROUND ON HOW THE SCENES WERE MADE NOR THEY HAVE THE CREATIVE SKILLS TO CORRECT IT . WE ARRIVE THEN INTO A CONTENT GAP WHERE CONTENT IS HANDLED BY TWO VERY DIFFERENT TEAMS, EACH HAVING ONLY A PART OF THE KNOWLEDGE NEEDED TO CREATE THE CONTENT

PRE-PRODUCTION

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LAYOUT

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SET DRESS

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LIGHTING ENHACMENT 

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CONTENT READECUATION TO WALL AND CAMERA

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SET AND LIGHTING BLEND

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CONTENT RELIGHT PER SHOT

PRINCIPAL PHOTOGRAPHY

CONTENT CREATION DOES NOT GET FINISHED

IN THE NEW VIRTUAL PRODUCTION WORKFLOW, CONTENT IS DONE AND OPERATED BY THE VERY SAME TEAM UNDER THE LEADERSHIP OF AN INTEGRAL VIRTUAL PRODUCTION SUPERVISOR COVERING BOTH THE CREATIVE AND TECHNICAL

TRADITIONAL ROLES

ONE OF THE REASONS NO INTEGRAL SUPERVISION IS FOUND IN THE OLD WORKFLOW IS BECAUSE THE CONTENT CREATION IS MEANT TO BE LED BY THE TRADITIONAL FILM HODS THAT REMAIN CONSISTENT THROUGHOUT THE PRODUCTION: DOP, PRODUCTION DESIGNER AND VFX SUPERVISOR. HOWEVER, EVEN THOUGH VIRTUAL PRODUCTION TRIED TO ADAPT ITSELF TO TRADITION, EXPERIENCE TELLS US THAT TRADITION IS IN NEED OF AN UPDATE. THIS PROBLEM DID EXIST BEFORE IN TRADITIONAL VFX WITHIN THE RELATIONSHIP BETWEEN DOP AND VFX SUPERVISOR IN REGARDS TO LIGHTING, BUT THIS RELATIONSHIP ISSUE WAS NEVER EXPERIENCED BECAUSE THEY EXISTED IN TWO DIFFERENT STAGES: PRINCIPAL PHOTOGRAPHY AND POST-PRODUCTION. BUT NOW VIRTUAL PRODUCTION PUTS THE ISSUE INTO EVIDENCE. 

TRADITIONAL VFX 

DOP

VFX SUPERVISOR

PRINCIPAL PHOTOGRAPHY

Bluescreen: Fully in charge of lighting

Bluescreen: Checks bluespill is diminished  

POST-PRODUCTION

CGI shot: Barely comments on the end results or suggests direction

CGI: Grabs complete control of the lighting of the shot, changing even the lighting of the DOP

VIRTUAL PRODUCTION
         (ICVFX)

DOP

VFX SUPERVISOR

PRE-PRODUCTION

Directs CGI lighting

Tries to adapt DOP's intentions to the best of her/his abilities

PRINCIPAL PHOTOGRAPHY

Directs CGI Lighting

Tries to adapt DOP's intentions to the best of her/his abilities

DUE TO DIFFERENCES IN NATURE, IT IS HARD FOR A DOP TO DIRECT CGI LIGHTING AS REAL LIGHTING IS DIFFERENT THAT CGI LIGHTING 

Traditional Cinematography

Given reality

CGI Lighting

Simulated reality

LIGHTING FOR CGI IS VERY DIFFERENT FROM TRADITIONAL LIGHTING FOR FILMS, THEREFORE SPECIFIC KNOWLEDGE AND EXPERIENCE IS REQUIRED TO MAKE IT WORK, THE PROCESS OF SIMULATING REALITY, IN CGI, IS AN ITERATION-METHOD WHERE LIGHTING LAYOUT IS ESSENTIAL. THE DEPENDENCY ON SHADERS (HOW SURFACES REACT TO LIGHTING), MAKES IT ESSENTIAL TO REACH PHOTOREALISM. IN CGI, ART DIRECTION AND LIGHTING ARE TWO INTERCONNECTED SIDES OF A SAME COIN THAT CANNOT BE SPLIT IN DIFFERENT DEPARTMENTS AS HAPPENS WITH THE TRADITIONAL ART AND LIGHTING DEPARTMENT. VIRTUAL PRODUCTION PUTS CGI IN THE HANDS OF A DEPARTMENT WHERE IT SHOULD HAVE NEVER BEEN.

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THE SAME ISSUE HAPPENS IN REGARDS TO THE RELATIONSHIP BETWEEN THE VFX SUPERVISOR AND THE VIRTUAL PRODUCTION SUPERVISOR AS THEIR  MATERIAL ARE OF DIFFERENT NATURE AND THUS DIFFERENT EXPERIENCE IS REQUIRED

IN ORDER TO FIX THIS, THE NEW WORKFLOW PROPOSES AN ORGANIC COLLABORATIVE WORKING DYNAMIC, WHILE GIVING VIRTUAL PRODUCTION AUTONOMY AS DEPARTMENT

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BIDDING AND PRODUCTION ISSUES

NO VIRTUAL PRODUCTION BIDDING EXPERIENCE

BIG BIDDINGS ARE MADE BY BIG VFX VENDOR HOUSES WHO ADOPTED VIRTUAL PRODUCTION AS A SECONDARY SERVICE, NOT FULLY UNDERSTANDING THE NEEDS AND PROCESS OF VIRTUAL PRODUCTION. THIS ENDS UP ON SETTING FALSE EXPECTATIONS ON CLIENTS THAT ARE THEREFORE NOT MET

INACCURATE EXPECTATIONS AND FALSE PROMISES

PUT IN RISK FILM BUDGET AND REALEASE SCHEDULE

THE LACK OF STANDARDIZATION OF VIRTUAL PRODUCTION MAKES IT HARD FOR STUDIOS TO UNDERSTAND WHAT TO EXPECT ON THE WORKFLOW, THUS AWARDING PROJECTS TO VENDORS WHO PROMISES FINAL PIXEL QUALITY WITH LITTLE PRE-PRODUCTION TIME, THUS CREATING  A BID FOR CONTENT FINALIZATION DURING PRINCIPAL PHOTOGRAPHY WHICH IS THEN NOT A REALITY FORCING STUDIOS TO INCREMENT THE BUDGET ALLOCATION TO REMAKE THE CONTENT IN POST-PRODUCTION AND WORSE, HAVING TO BATTLE WITH  A POST-PRODUCTION AND RELEASE SCHEDULE THAT WAS DESIGNED TO  BE FINAL VFX DURING SHOOTING THAT DID NOT HAPPEN

THE NEW WORKFLOW ADOPTS A 3 TIERS WORKFLOW TYPE TO MAKE IT EASIER FOR CLIENTS AND STUDIOS TO PROPERLY BUDGET AND SCHEDULE FOR ICVFX 

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